A premium luxury retailer based in HK, serving APAC consumers, was looking to better understand the perception of its brand amongst Chinese consumers travelling across APAC via the trending Chinese e-commerce and social media APP called XiaoHongShu (RED).
A tailored data collection web scrapper was built to collect all the comments mentioning or referring to the premium luxury retailer from the platform. The collected data was structured, categorized, and cleansed for duplicates and irrelevant results. The data is delivered on periodic basis.
The delivered data allowed the luxury retailer to better understand its perception among its end consumers and adjusting its marketing message for future product launches and consumers communication