Challenge
An influencers marketing agency based in Sweden was looking to index all of the influencers of the social media platform Instagram, based on their demographical and psychographical attributes.
Solution
A tailored data collection web scrapper was developed to index substantial parts of the whole of Instagram. The extracted data was regularly updated based on the client’s queries and structured in order to enable later business analytical applications.
Impact
The client was able to offer substantial value increase to its customers by being able to identify the most relevant influencers per each category.
